The Name Preview feature - 2017 - 2021
At Tenengroup LTD. (MYKA.com), I developed an innovative feature to enhance the user experience by providing a dynamic, 3D-like preview of personalized products in real-time.
This initiative aimed at utilizing the available resources efficiently and seamlessly integrating the feature into the live site without altering the backend.
This project is a testament to my commitment to enhancing user experience through innovative and user-centric solutions, reflecting my ability to blend technical proficiency with design principles to address user needs effectively and drive business growth.
Context
In the competitive e-commerce domain, the need for an advanced, interactive user experience was paramount. I was challenged to create a feature allowing users to preview and adjust their personalized products before purchasing, thereby enhancing user satisfaction and minimizing product returns.
Objective
To elevate user experience and interaction by developing a seamless, real-time 3D text preview feature, utilizing user-centered design principles while working within the constraints of existing resources and backend systems.
User-centric approach & solution
Understanding the user's need for clarity and precision, I leveraged HTML, 3D CSS, SVG, and JavaScript to create a “fake” 3D effect, allowing users to visualize their customizations on products accurately.
This solution was not only technically sound but was also focused on being intuitive and user-friendly, enabling users to interact with their product choices, make real-time adjustments, and visualize the final outcome before making a purchase.
Challenges & UX solutions
Seamless implementation: Developed a user-friendly solution without modifying existing backend and systems.
User interaction and engagement: Created a dynamic and interactive preview allowing users to visualize and adjust their customizations in real-time.
Informed decision making: Enabled users to make adjustments before purchasing, improving overall user satisfaction and reducing returns.
Impact
Enhanced user experience: The interactive feature significantly improved user engagement and satisfaction.
Sales uplift: The enriched user interaction contributed up to an 18% increase in sales per product.
Reduced returns: By allowing previews and adjustments before purchasing, the feature minimized disappointments and returns.
Learning & reflection
This project underscored the importance of integrating user-centric design with technical solutions to solve real-world problems effectively and meet user needs efficiently.
It enriched my understanding of the practical applications of various technologies in creating meaningful and enriching user experiences.
Dynamic text implented product
User flow
* View on MYKA site: www.myka.com/Product.aspx?p=6048
Conclusion
The Name Preview Feature exemplifies the potential of innovative, user-centric design in elevating user experiences and achieving business objectives, emphasizing the importance of simplicity, precision, and a user-focused approach in UX design.